Facebook by the Numbers 2015
Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global...
View ArticleThe Instagram Advertiser’s Playbook
There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there? In this white paper, Brand Networks gives you a comprehensive guide to...
View ArticlePlaybook for Facebook Creative Optimization
Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative....
View ArticleTwitter Live: How to Combine Video Advertising with Real-World, Real-Time...
Twitter is leading the live-video charge in social advertising. Are you part of the movement? This new Brand Networks white paper, discusses Twitter’s rapid expansion into live video, and how you can...
View ArticleThe Multiplier Effect of Integrating Search and Social Advertising
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a...
View ArticleComplete Guide to Facebook Advertising
Today, a Facebook advertiser’s biggest obstacle is that, with the proliferation of ad types, goals, and things you can actually achieve on Facebook, the options and best practices can get overwhelming....
View ArticlePress Play on Video Advertising: Tips for success in 2018
Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats...
View ArticleUnifying Your Search and Social Ad Strategies
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s...
View ArticleClose the Online/Offline Data Gap with AI-driven Call Intelligence
Consumers don’t think of their brand experiences as ‘online’ or ‘offline.’ They expect one, consistent path to purchase no matter how they interact with you. With mobile search and voice interactions...
View ArticleAI and Digital Paid Media: Are PPC Managers Being Replaced?
Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set...
View ArticleTwitter Live: How to Combine Video Advertising with Real-World, Real-Time...
Twitter is leading the live-video charge in social advertising. Are you part of the movement? This new Brand Networks white paper, discusses Twitter’s rapid expansion into live video, and how you can...
View ArticleThe Multiplier Effect of Integrating Search and Social Advertising
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a...
View ArticleComplete Guide to Facebook Advertising
Today, a Facebook advertiser’s biggest obstacle is that, with the proliferation of ad types, goals, and things you can actually achieve on Facebook, the options and best practices can get overwhelming....
View ArticlePress Play on Video Advertising: Tips for success in 2018
Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats...
View ArticleUnifying Your Search and Social Ad Strategies
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s...
View ArticleClose the Online/Offline Data Gap with AI-driven Call Intelligence
Consumers don’t think of their brand experiences as ‘online’ or ‘offline.’ They expect one, consistent path to purchase no matter how they interact with you. With mobile search and voice interactions...
View ArticleAI and Digital Paid Media: Are PPC Managers Being Replaced?
Sponsored by Adzooma Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve...
View ArticleGlobal Social Media Advertising Trends Among Retailers in 2021
Smartly.io surveyed global retail brands to learn how they approach their social advertising strategies in 2021. This report helps brands plan their social media advertising strategies in the...
View Article5 Ways to Maximize Campaign ROI Through Social and Media Insights
There are many ways to use social and media data to inform your marketing decisions. But the most successful brands depend on data-driven insights to shed light on their overall brand health, analyze...
View Article4 Tips to Improve LinkedIn Campaigns
Few channels are more effective than LinkedIn for B2B Marketing. Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on location, job title, job function,...
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